About NICH

Ride with Purpose

Trust Your Soul. NICH focuses on the pure connection between the rider and the road. Every frame is a blend of innovation and Thai cycling culture, designed for those who seek excellence.

Founded by Chinatip Boonchokhirunmetha, NICH is rooted in 14 years of road and triathlon excellence. Our bikes are designed and assembled in Thailand, reflecting the artistry and precision craftsmanship that defines our identity.

Global Racing Heritage

NICH bikes are raced by pro-continental teams in elite global events. From Asia to the Americas, our frames have proven their excellence on the world's most demanding courses.

After successful expansion into the USA in 2024, we're thrilled to bring our race-proven performance to Europe in Spring 2026. Experience the soul of Thai craftsmanship on European roads.

Our Premium Collection

Nich Faith

Nich Faith

Road

The Faith is NICH's flagship aero road bike, featuring advanced front-end aerodynamics, an integrated carbon cockpit, Torayca T800 carbon layup, and a frame weight of approximately 850g. Designed for racing and real-world versatility.
Nich Legend

Nich Legend

Road

The Legend serves as a high-performance foundation for custom road builds. A versatile platform that adapts to your riding style and component preferences.
Nich Grit

Nich Grit

Gravel

The Grit is NICH's carbon gravel bike built for riders who refuse to be limited by pavement. Featuring Toray T800 carbon construction, it handles everything from smooth tarmac to technical gravel with confidence and speed.
Nich Kem

Nich Kem

Gravel

The Kem is designed for riders who crave adventure beyond paved roads. With 50mm tire clearance and a robust aluminum frame with carbon fork, it opens up new possibilities for exploration.
Nich Reborn

Nich Reborn

Time Trial

The Reborn is built for one purpose: speed against the clock. Extreme aerodynamic optimization, aggressive geometry, and cutting-edge engineering make it the ultimate time trial weapon.
Nich Signature

Nich Signature

Mountain Bike

The Signature marks NICH's entry into high-performance mountain biking. Featuring Torayca T800 carbon with a frame weight of just 970g (Size S), it's built to conquer XC courses with confidence.