About NICH
Ride with Purpose
Trust Your Soul. NICH focuses on the pure connection between the rider and the road. Every frame is a blend of innovation and Thai cycling culture, designed for those who seek excellence.
Founded by Chinatip Boonchokhirunmetha, NICH is rooted in 14 years of road and triathlon excellence. Our bikes are designed and assembled in Thailand, reflecting the artistry and precision craftsmanship that defines our identity.
Global Racing Heritage
NICH bikes are raced by pro-continental teams in elite global events. From Asia to the Americas, our frames have proven their excellence on the world's most demanding courses.
After successful expansion into the USA in 2024, we're thrilled to bring our race-proven performance to Europe in Spring 2026. Experience the soul of Thai craftsmanship on European roads.
Our Premium Collection